Bright, colorful, unforgettable: That describes the striking design created by Deborah Haley, whose work has been selected as the official logo for the City of New Rochelle’s upcoming 325th anniversary celebration. The new logo was unveiled Friday morning at the annual Bastille Day celebration at City Hall. As the winning designer Ms. Haley received $325; two runners-up, Jesse Sanchez and Andrew Morejon, each received $100.
The logo competition was a collaboration between the City of New Rochelle and the New Rochelle Council on the Arts, with the selection made by a jury of professionals.
The call for entries asked artists and graphic designers to submit a design that would combine “strong visual appeal with a well thought-out concept.” The function of the logo is to provide both the residents of and visitors to the City of New Rochelle with a visual symbol representing 325 years of growth and development.
Graphic designer Deborah Haley, a graduate of Clark University and Parsons School of Design who also designs and sells her own line of jewelry, says her winning design was inspired by “the manifest diversity of New Rochelle’s populace and the development and cultivation of the Arts as the driving force for cohesion within the City.” She explained that the logo’s “colorful, undulating squares represent New Rochelle’s growth and economic development along the Sound,” while the orange fleur-de-lys, front and center, reflects the City’s rich Huguenot history and its demographic vibrancy today.
One second prize went to Jesse Sanchez, an art director and graphic designer who is also President of the New Rochelle Art Association. He says his design “played with shapes and colors with a non-representational, non-specific intention. I wanted to capture the spirit of New Rochelle, rather than the concrete, historical, or functional qualities the city possesses.”
Andrew Morejon, a 2009 graduate of New Rochelle High School currently studying at Lehman College, took another second prize for his design, which integrates the city’s fleur-de-lys logo with representations of New Rochelle’s many facets. “I wanted all the figures to originate from the New Rochelle education system, which is symbolized by the silhouette of New Rochelle High School,” explains Morejon. “ I emphasized the fact that our community is two miles from the waterfront by placing sailboats on the inferior portion of the logo. The top portion consists of the urban setting including the “Space Shot” landmark. The lateral portions of the logo simply express the vast amount of activities and culture of New Rochelle. Lastly, the distal ends of the wings are secured with a fire truck and police car to convey a safe and secure community as well. “
NRCA was created by the New Rochelle City Council in 1975 to stimulate and encourage the study and presenttion of the performing and fine arts and the public’s interest and participation therein. NRCA has worked to fulfill that mission by sponsoring art exhibitions, theatrical productions, dance recitals, film screenings, lectures, and concert series as well as city-wide events like ArtsFest and the Sound Shore Shakespeare Festival. This season NRCA programs are made possible, in part, by ArtsWestchester with funds from Westchester County Government, the City of New Rochelle, and the support and participation of NRCA’s membership. For more information on how to become a member visit NRCA on the web atwww.newrochellearts.org.
No comments:
Post a Comment